Associate Director Online Marketing

Job Description:

We are looking for a passionate, innovative, and collaborative team player who will join our team as Associate Director of Paid Social & Biddable Media. In this role, you lead online media strategy, with a focus on the optimization, and revenue maximization across paid social, online video and programmatic display. 

You will drive a roadmap supporting HelloFresh, EveryPlate, GreenChef and Factor for our always-on paid social presence as well as actively test display and video ads across ad network/DSPs, GDN, Youtube and highly targeted endemic Display placements. Furthermore, you will embody a growth mindset driving repeatable and scalable results across key digital channels across multiple brands.

Our ideal candidate will have broad visibility across the business as well as the global HelloFresh Community – and will collaborate daily with peers in Growth, Brand, Creative, Product, Finance, and Analytics. This is a high performance/high impact role driving incredible growth at HelloFresh working across the Growth Organization. 

You will…

• Act as a strategic thought leader looking for ways to advance the sophistication of Paid Social and biddable media campaigns to ensure dollars are spent in the most effective and efficient way possible.
• Direct and develop a team of highly-capable channel marketers, while contributing to our authentic, inclusive, and performance-driven culture
• Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels
• Oversee campaign management and reporting, including in-depth analytics of LTV, CPA, ROI, and incrementality
• Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets, and execute experiments and conversion tests to improve LTV/CAC ratios
• Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, Digital Product, etc.—(targeting, optimization, creative direction, etc.)
• Collaborate with Data Science to develop tooling, automation, and new measurement methodologies, improve measurement rigor, and optimize performance

You are...

• Obsessed with growth while not being afraid to get your hands dirty 
• Persistent and have bias-to-action with a track record of performance. Interest in other growth/performance marketing channels is a plus
• Able to build, lead, empower, and inspire a team of direct reports to do the best work of their lives, resulting in a world-class high performing team
• A natural hustler with a contagious “can-do” attitude who thrives in fast-paced environments
• Responsible and love owning projects from start to finish
• Confidence in communicating across the organization, with cross-functional stakeholders, and to executive leadership
• Proactive and enjoy coming up with new ideas and can explain your rationale
• Strong analytical skills; able to use data to optimize day-to-day performance and run split testing campaigns.

At a minimum, you have...

• A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 8+ years of experience directly managing marketing campaigns at $15M+ annual budget client or agency side
• Expert level knowledge of Programmatic Media, Paid Social and associated technology, and platforms.
• Strong understanding of advertising and marketing technology.
• Experience working with online ad platforms like Google Ads, Facebook Ads, Snapchat Business Manager, TikTok Ads Manager etc.
• 4+ years of experience managing direct reports
• Solid understanding of testing approaches including A/B tests as well as incrementality tests
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Experience with subscription products, LTV and multi-touch attribution a plus

You’ll get…

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)   
• Snacks, cold brew on tap & monthly catered lunches
• Company-sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company  

It is the policy of HelloFresh not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.