Senior Manager, Merchandising

Come see what’s cookin’ at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.  

We are the industry leader in meal-kit subscription services and we’re growing all the time. We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people.

The HelloFresh team is diverse, high-performing, and international, and our work environment is an inspiring space where you can thrive as a result.

Job Description:

The Merchandising team is responsible for the development, launch, promotion, and management of products in the rapidly growing HelloFresh Market. In this role, you’ll take the lead on driving discovery, awareness, and uptake in the Market. You’ll design the Marketing, Positioning, Merchandising, and Tech strategies and bring them to life by partnering with cross-functional teams including Marketing, Tech, Product Development, Pricing, Creative, and Content Management. You will also work with the Merchandising and Planning Associate to develop and maintain our assortment plan and merchandising calendar.

Key Responsibilities include …

Driving discovery, awareness, and uptake of HelloFresh Market products:

• Establishing measurable KPIs for Uptake and Engagement across key customer segments, as well as actionable reporting & analysis
• Designing marketing strategy; developing tailored, cross-channel marketing campaigns in coordination with channel managers
• Developing and leading the execution of the Merchandising Calendar, including marketing campaigns, creative assets, pricing strategy, and physical product assortment
• Partnering with the Global Tech team to prioritize the development of site functionality and features to build a best in class UX
• Partnering with Pricing team to design and implement a comprehensive promotional strategy

Developing and maintaining our assortment strategy & digital menu:

• Partnering with the Merchandising & Planning Associate to develop quarterly and weekly assortment plans 

• Owning the positioning and go-to-market strategy for our digital menu - including categorization, filters, and photography - in coordination with Creative and Content Management teams
• Partner with Forecasting, Procurement, and Operations Planning to bring assortment plans to life

 

You are...

• An Expert Communicator: you have excellent written and verbal communication skills and you’re comfortable presenting to executive teams

• Scrappy: you can quickly make sense of ambiguous situations, roll up your sleeves and get the job done

• Entrepreneurial: you’re able to prioritize and manage your own workflow, and you’re not afraid to take on responsibility and make real business impact
• Analytical: you can tackle vague, complex problems using data and logic

• Collaborative: you can work with multiple stakeholders to accomplish a shared goal

• Adaptable: you’re a quick learner who thrives in fast-paced environments

At a minimum, you have...

• BA/BS in Marketing, Business Administration, Economics, or other relevant area of study
• 4+ years of experience in management consulting, e-Commerce, D2C subscription or related field
• Experience managing multiple stakeholders in a highly matrixed environment 
• Advanced proficiency in Microsoft Excel and/or Google Sheets

You’ll get…

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans effective first day of employment
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)   
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company