Senior Manager, Growth Marketing

Come see what’s cookin’ at HelloFresh!

At HelloFresh, we want to revolutionize the way we eat by making it more convenient and exciting to cook meals from scratch. We have offices all over the world and we deliver delicious meals to millions of people.  

We are the industry leader in meal-kit subscription services and continue to grow!  In 2018 Green Chef and Hello Fresh partnered to become the world’s largest meal kit company.  Together, we tirelessly work to disrupt the food industry.  We have distinct meal-kit services that cater to everyone with the most menu variety in the market, which allows us to reach an incredibly wide population of people. Green Chef remains focused on delivering healthy, organic ingredients, designed for busy people. We believe in creating thoughtful food experiences from planting to plating. We strive to create greater interaction and meaningful connections with the food that nourishes us, the people who provide it, and the ones we share it with. Green Chef offers a variety of specialty lifestyle plans including Keto, Paleo, Vegan, Vegetarian, Gluten-Free, Omnivore, and Carnivore. 

The HelloFresh team is diverse, high-performing, international, and our work environment is an inspiring space where you can thrive as a result.

Job Description:

To support Green Chef's Incredible growth trajectory we’re looking for an experienced customer acquisition professional to drive revenue growth through strategy, planning and activation across paid and non-paid channels. The Senior Manager of Growth Marketing will collaborate with our Acquisition, Analytics, Product Marketing and Business Development teams to establish a high performing acquisition engine by identifying and scaling cost-effective customer acquisition campaigns across a range of digital and offline channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.

Our ideal candidate is a strong communicator, knows how to build and scale complex marketing campaigns across the purchase funnel, has worked with Productand Analytics Teams to drive growth,  thrives in matrixed environments, and effectively executes cross-functionally to achieve results. 

You will...

• Define our acquisition and retention strategy and effectively communicate across key stakeholders and executives.
• Develop, recommend, and execute marketing campaigns across a variety of paid and organic channels
• Own overall goals, metrics and reporting for all campaigns.
• Collaborate with teams spanning acrossCustomer Acquisition, Analytics, Product Marketing and Business development functions
• Have ownership of a substantial marketing budget and optimize the mix accordingly to achieve company targets
• Partner with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them
• Define the role of partnership and business development in achieving our growth goals
• Work with other senior members of the marketing team to define the role media plays in building a best-in-class brand
• Identify new opportunities and emerging channels to help grow our business and brand

You are...

• Obsessed with growth and building things while not being afraid to get your hands dirty
• Persistent and have bias-to-action with a track record of performance
• A natural leader who is comfortable working in an agile, fast-paced environment  
• A great communicator and team player who has a contagious “can-do” attitude
• Able to balance creative thinking and analytical acumen.
• Detail oriented – you spot numerical or grammatical errors that others don’t
• Able to think both strategically as well as be able to change direction quickly
• Proactive and enjoy coming up with new ideas and can explain your rationale
• A marketing strategist and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets
• Someone with outstanding organizational skills, project management skills, and a keen ability to multitask and prioritize
• A collaborative partner with a can-do, positive attitude that is solution-focused
  
  

At a minimum, you have...

• Bachelor’s degree  in marketing, engineering or related field with a strong academic record  
• Minimum 4+ years of professional experience with real and consistent results in a performance marketing or highly commercial role
• Proven background in ecommerce and/or subscription business models who has experience building and presenting marketing business cases
• At least 2 years of team management experience
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV).
• Tactical experience working with specific digital and offline channels preferred (Display, Social, Search, Mobile and Affiliate, Inserts, Direct Mail)
• Experience in Analytics in Product Marketing, ability to collaborate with stakeholders in these teams and across the business both locally and in remote offices
• A strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets
• Outstanding organizational skills, project management skills, and ability to multitask 

You’ll get…

• Competitive Salary & 401k company match that vests immediately upon participation 
• Generous parental leave of 16 weeks & PTO policy 
• $0 monthly premium and other flexible health plans 
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)   
• Snacks, cold brew on tap & monthly catered lunches 
• Company-sponsored outings & Employee Resource Groups 
• Collaborative, dynamic work environment within a fast-paced, mission-driven company