Associate Manager, CRM - Activation

As you may have read in the news …..

“HelloFresh Acquires Ready-to-Eat Meal Company Factor75, Inc.”

• The acquisition marks the next step in HelloFresh’s growth plan in the US to strengthen its leading position and to expand its total addressable market
• Both companies will benefit from their combined resources, operational excellence and data-driven approach

We are extremely excited by this news as we add to the range of products available to our customers.

So what is Factor? 

We believe that health and wellness starts with food and what you put into your body. Our goal is to help our customers achieve their health and wellness goals. We focus on being physically fit and healthy with nutritious, purposeful eating. We want to help real people achieve real results without sacrificing time and energy trying to sort through the overwhelming amount of information. 

We use the freshest, highest quality ingredients available, and our in-house culinary team is constantly working to optimize the nutritional value of every single meal. Meals arrive fresh and are fully prepared- simply heat in the microwave or oven and enjoy! 

Job Description:

Factor is looking for an Associate Manager to join our Customer Relationship Marketing (CRM) team to help us identify and manage scalable channels for finding and converting Factor leads into profitable customers. As a member of the CRM team with a focus on Activations, you will be responsible for identifying and growing the channels and levers used to communicate with and nurture leads, including paid lead generation channels; owned CRM channels; and referral channels. Candidates must have a passion for execution, CRM marketing (with email being the main component!) and be able to independently solve problems, develop multiple cross-functional relationships, and adapt to the needs of the business and work towards set goals. Attention to detail, quality of work and ability to understand & work within complex technical systems are all keys to success. 

You will…

• Lead the day-to-day execution of Leads and Referrals campaigns to ensure we deliver on our weekly goals 
• Develop and execute email and cross-channel marketing campaigns in Hubspot, primarily focused on conversion of first time customers.
• Own day-to-day processes and quality control -- including but not limited to segmentation, merging creative with data to craft personalized campaigns, and improve workflows through automation in Hubspot
• Collaborate with relevant teams (Analytics, Creative, Product, Data Science, Engineering) to scope new opportunities around automation & personalization, gather data requirements, and validate data
• Conduct multivariate testing (content, segmentation, subject lines) to continually improve marketing effectiveness and that allow Factor to identify best marketing practices within each customer segment
• Analyze and present findings from campaigns and testing to drive improved performance and streamline processes. 
• Assist in partnering with analytics teams to identify the key drivers of engagement/churn and identify actionable insights from customer data to continually improve CRM and personalization efforts at every touchpoint.
• Work with brand and creative teams to ensure campaign assets planned, briefed, and completed on time, supporting increasingly personalized marketing campaigns
• Work across Marketing, Analytics, Product, Creative, and Data Science teams to identify and launch new opportunities to grow your audience

You are...

• Detail and process-oriented. Comfortable managing multiple projects in a fast-paced, high growth environment
• Have a can-do attitude and willing to jump in and help where needed in terms of team initiatives
• Strategic and analytical thinker who is comfortable thinking in terms of short and long-term goals
• Strong interpersonal skills and can collaborative effectively with relevant teams and people at all levels
• Skilled at marrying data & segmentation with creative assets to craft personalized, dynamic content.
• Excited to automate workflows, tackle problems, and grow our communications to be best-in-class.

At a minimum, you have...

• Bachelor’s degree – in the field of business or marketing ideally
• At least 3 years of marketing experience with demonstrated success in email marketing from conception to completion (includes campaign setup, segmentation, calendar management, data analysis).
• At least 3 years experience analyzing data and creating insights that translate into business strategy
• Experience with Salesforce Marketing Cloud, as well as experience building customer journeys
• Working knowledge of HTML, ampscript, SQL and other email marketing tools integral to success

It is the policy of HelloFresh/Factor not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran.