Growth Strategy Manager

About HelloFresh

At HelloFresh, we want to change the way people eat. Over the past 8 years we've seen this mission spread beyond our wildest dreams. Now, we are the leading global company in the expanding online recipe kit delivery market.

So, how did we do it? Our weekly recipe boxes full of exciting recipes and lovingly sourced, fresh ingredients have blossomed into a community of inspired, energised home cooks that expands across the globe. We are one of the fastest growing meal kit businesses and are active and growing in 14 different countries across 3 continents.

If you would like to join an energetic and highly motivated team and work in a dynamic, high-energy, high-growth field where you can really have an impact and make a difference every single day then join us and become part of developing a global fresh food champion.

Job description 

The Growth Strategy Manager is responsible for leading & executing a broad range of initiatives to maximise the lifetime value of HelloFresh’s customer base. The role is focused on increasing customer lifetime value and requires someone who is commercially minded and who can work effectively in a dynamic environment with a variety of stakeholders, projects and challenges. This role is a great opportunity for someone who wants to have a significant impact in the business and work closely with our senior leadership and our global  team. 

You will...  

• Report to the Director of Growth ANZ and work closely with our senior leadership team
• Own customer value strategy, maximising the value we generate from existing customers 
• Partner with our global CRM team based in Berlin to increase customer order rates and re-engage paused and cancelled customers
• Own the portfolio of local loyalty initiatives (retention, upselling etc.) including idea generation, evaluation, prioritisation, development and delivery
• Experiment on different initiatives through rigorous A/B testing
• Measure and track the incremental commercial value added from loyalty initiatives 
• Lead strategic high priority reporting to the local and global senior leadership teams on key performance metrics

You have...  

• Bachelor degree in a quantitative discipline (e.g. Business, STEM) 
• 1-3 years experience in top tier management consulting or similar
• A structured approach problem solving
• Strong interpersonal and stakeholder management skills
• Excellent written and verbal communication skills 
• A knack for building consensus and generating enthusiasm for new projects
• The ability to manage a project from start to finish and deliver clear results

You are ...

• Passionate about fast growing, tech-enabled businesses
• Proactive, ambitious, and assertive: you take ownership of your work
• Comfortable delivering value in dynamic and ambiguous environments
• Motivated by being part of an extremely fast-paced team
• Experience using HelloFresh is a plus! 

What you'll get in return...

• The opportunity to make a significant impact in our business
• Exposure to our senior leadership team and our global team in Berlin
• The ability to experiment & implement initiatives in a quick and efficient manner
• Join one of the fastest growing food businesses 
• Flat hierarchies, constant learning with room for personal growth
• Working in a flexible work environment with a  fun, energetic and supportive team
• Get access to our staff discounts (70 % off)  to our amazing meal delivery boxes!

Duration: Full time role. You must have the right to work full-time in Australia.

Start date: Immediate start

We are committed to building and nurturing an inclusive community for our employees. We do not discriminate on the basis of race, national origin, gender identity, sexual orientation, disability, age or other legally protected status.

To put it simply, everyone is welcome at our table.